WHY SO MANY ARTISTS SELL ON ETSY

Why So Many Artists Sell on Etsy

(And Why I Do, Too!)

If you’ve ever browsed for handmade art or unique coloring books online, you’ve probably visited Etsy. But have you ever wondered why this platform is so popular with artists and creators around the world?

Let’s dive into the reasons and why Etsy is such an important part of my own journey as an artist and founder of Hivedeco.

The Power of Etsy: By the Numbers

Etsy isn’t just another online store. As of 2025, it’s home to over 91 million active buyers and 8.8 million sellers. That’s a massive global community focused on creativity, connection, and supporting independent makers.

For artists, Etsy offers:

Global reach:

Buyers from almost every country can easily find and purchase your work.

Built-in audience:

People come to Etsy specifically looking for art, crafts, and unique gifts.

Personal connection:

Shoppers love the personal stories and direct contact with creators.

Why Artists Love Etsy

1. Access to International Fans Many platforms—especially print-on-demand book sites—don’t deliver to every country. I’ve heard from art lovers in places where Amazon just doesn’t ship. Etsy’s flexibility means I can finally say “yes!” to those requests and help people all over the world access my books.

2. Paper & Printing Freedom Some colorists want to use their own favorite paper, or print at home for a unique experience. Even though I’m proud of the quality of my books, Etsy’s digital and printable options mean you can color and create your way.

3. Community Over Commerce Etsy feels more like a creative community than a faceless marketplace. Buyers appreciate knowing the story behind the art, and I love sharing mine.

My Story: Why I Chose Etsy

When I started Hivedeco, I wanted my art to reach as many people as possible. But I quickly discovered that not everyone could buy my books through traditional channels. I began receiving messages from people in the UK, Canada, and beyond, asking if there was any way to get a copy.

That’s when Etsy became my solution. It allows me to connect with art lovers everywhere and offer both physical and digital versions of my books. It’s not just about selling—it’s about sharing creativity, supporting relaxation, and building a global hive of colorists.

In Short…

Etsy isn’t just a trend—it’s a lifeline for artists who want to connect, share, and make a difference worldwide. Whether you’re a collector, a colorist, or an artist yourself, I hope you’ll keep supporting independent creators and exploring all the creativity Etsy has to offer.

And if you’re ever searching for a special coloring book or want to try something new, you know where to find me!